Big data is a discipline that revolves around managing and extracting valuable insights from large volumes of complex and diverse data. It encompasses various areas, including analytics, engineering, and visualisation.
The field of big data is essential in various industries, including finance, healthcare, marketing, and technology, where organisations generate and collect large amounts of data. The ability to effectively analyse, engineer, and visualize big data offers significant potential for improving operational efficiency, understanding customer behaviour, optimising processes, and driving innovation.